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Event Details

By 2025, the Chinese government expects that the sports business will be worth north of USD800 B. In terms of market demand, a central focus of the sports industry is an ever-expanding middle class and a group of 400 M millennials. On the public side, society, of course, remains fascinated with gold medals at the Olympics.


Media is one of the main engines that drives investment in the sports industry. While streaming is disrupting conventional viewing habits in the west, some say that it is fast-tracking, discovering and re-invigorating sport viewership in China. And then such new distribution patterns are opening up opportunities for even more innovative production methods of sport properties as broadcasters try to attract and then keep their existing and new viewers.


The primary challenge for the American business community that wishes to take part in the China sports media industry through advertising, sponsorship, distribution or management is understanding a complex local rulebook of how to play the media game. The Sports Committee of the American Chamber of Commerce in China aims to coach our members on the rules so they can play a better game. Please join us on the afternoon of 17 October, when we invite three leading experts who will help our members understand the current China sports media industry; navigate potential entry points and enhance current media plays.


Our distinguished panel is made up of

  • Mark Fischer, current CEO of Eastbridge Sports Management Ltd and formerly, founding MD of NBA China as well as EVP/MD of Ultimate Fighting Championship/Zuffa LLC;
  • Kent Dong, current agent for badminton superstar, Lin Dan and former executive of NBA China and Viva China Sports;
  • Chen Zhu, Investment Director at China Everbright with responsibility for sectors in technology, media and consumer as well as former GM of Strategy and Investment of Wanda Sports China.
  • Bryan Bachner, Co-Chair of the AmCham Sports Committee, Director of Beijing Institute of Technology Football Club and Investment Director of China Everbright will serve as moderator.

Agenda

4 PM

30 mins

Registration

4:30 PM

5 mins

Opening Remark

4:35 PM

55 mins

5:30 PM

6 PM

Q&A and Networking

Speakers

  • Mark Fischer (CEO of Eastbridge Sports Management Ltd)

    Mark Fischer

    CEO of Eastbridge Sports Management Ltd

    Read Bio
  • Chen Zhu (Investment Director of China Everbright Limited)

    Chen Zhu

    Investment Director of China Everbright Limited

    Read Bio
  • Kent Dong (Current agent for badminton superstar, Lin Dan)

    Kent Dong

    Current agent for badminton superstar, Lin Dan

    Read Bio
  • Bryan Bachner (Co-Chair of the Sports Committee of the American Chamber of Commerce)

    Bryan Bachner

    Co-Chair of the Sports Committee of the American Chamber of Commerce

    Read Bio

Tickets

AmCham Cardholding Member
Member Price RMB 150
Employee of Member Company
RMB 250
Live-Streaming Ticket: Cardholding Member
Member Price RMB 150
Live-Streaming Ticket: Employee of Member Company
RMB 250
Non-Members
Standard Price RMB 400
Door Price RMB 600

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