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Just two years old, Weibo has already emerged as a powerful tool for companies to build credibility with consumers and make a name for themselves among China's affluent and opinionated 'Neterati. By mid-2011, 195 million Chinese had used Weibo, triple the number of users that had used the service just six months earlier, according to a report from McKinsey & Company. But how does Weibo fit within a company's broader marketing goals, and at a practical level, which strategies have proven most effective for this innovative medium?
At this informative session hosted by AmCham China's Marketing, Advertising and Public Relations Forum, a group of three panelists will discuss the whys and how-tos of successful Weibo marketing campaigns, shedding light on how your company could leverage the potential of China's most popular social media site.


AmCham China Conference Center
AmCham China Conference Center
The Office Park, Tower AB, 6th Floor
No. 10 Jintongxi Road

Beijing, China

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