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Why are so few great brands coming out of Asia? The brutal truth is that branding is little understood by decision makers throughout much of the region. There exist widespread misconceptions and, in many cases, outright ignorance over the value and role of brands and the process required to build them. Surveys repeatedly confirm that Asians from across the region overwhelmingly prefer Western brands to homegrown ones: given the choice, they will drink Coke, wear Nike shoes, and drive a BMW every time.

Rare is the intense emotional relationship with an Asian brand found in, say, the Apple zealot. The continued absence of genuinely great Asian brands (as opposed to merely good ones) raises questions about why Asian companies have failed to live up to their branding potential -- even amid the growing conviction that Asia is becoming a dominant player in the global economy and business.
AmCham China is pleased to invite you to join a luncheon talk with Joseph Baladi – Asian brand guru and acclaimed author of the book “The Brutal Truth About Asian Branding.”

Highlights about the book:
-Provides a reality check on the present state of Asian brands and explores the factors that prevent them from becoming great brands
-Educates brand owners about the values and roles of strong brands
-Outlines strategies for brand owners to create brand-centric organizations.

Location

AmCham China Conference Center
AmCham-China Conference Center
The Office Park, Tower AB, 6th Floor
No. 10 Jintongxi Road
Chaoyang District

Beijing, China

See route

Contact us

For additional event or venue information, please email wenya.zhang@amchamchina.orgYou can also reach us at 85190864