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Management Development Services Ltd (MDS) is pleased to offer this full day program "Consultative Selling" for AmCham China members. This program is the second of AmCham China's Skills Training series, and falls under the Sales Training category.

This full day session focuses on the skills for consultative selling that help to make a compelling delivery, establish a long term relationship with clients and achieve business goals. The skills and techniques from this course improve confidence and the ability to ask richer questions, lead purposeful discussions and persuade and influence more effectively – particularly at the closing stage of selling.

Course Objective:
• Improve skill sets of the 4 stages of the selling cycle
• Engage clients more skillfully during the sales consultation
• Persuade and influence by getting on the client's wavelength
• Overcome objections and close deals more successfully

Program Outline:
Session 1: Building Your Sales Presence
Session 2 The Consultation Phase
Session 3: Art of Persuasion
Session 4: The Commitment Phase

"Consultative Selling" is a full-day course that will be offered in the AmCham Conference Center. Coffee, lunch, and light refreshments will be provided during breaks.


About MDS:
MDS is a leading training and coaching organization specializing in large-scale and customized leadership and sales programs since 1995. MDS has an outstanding team of highly experienced local and international coaches and trainers and is a world class psychometric center of excellence.
Trainer - James Huang
The session will be delivered by James Huang, MDS Senior Consultant and a very experienced sales trainer with considerable professional experience in a variety of industries such as environment, manufacturing and education. His strength lies in combining his understanding of different industries with rich methodologies to create tailored learning solutions to meet customers' needs and expectations.

James's 16 years experience in Learning and Development began in 1996 with a Swedish Training Company (Mercuri International) and later with Achieve Global where he was in charge of sales and delivery of leadership training programs. Since 2004 James has become an independent consultant providing valued services to many top multi-national companies in China. His recent clients include – ABB, Schneider Electric, Johnson Control, Google, Coca Cola, Nestle, Henkel, Medronic and BMW China.

James obtained a Bachelor degree in Physics from the University of Nanjing and a Masters in Environmental Engineering for the General Research Institute of Metallurgy and Minerals. Fully certified in the Myers Briggs Type Indicator (MBTI®) Step II, Mercuri International and Achieve Global programs, James has a highly enthusiastic and energetic delivery style combined with extensive experience and expertise in training, making him a very charismatic trainer.


AmCham China Conference Center
AmCham China Conference Center
The Office Park, Tower AB, 6th Floor,
No. 10 Jintongxi Road

Beijing, China

See route

Contact us

For additional event or venue information, please email bococonn@amchamchina.orgYou can also reach us at 8519-0842