Event Details

Millennials are spoiled, narcissistic and lack loyalty. These are three common perceptions about China’s youngest generation, 九零后, those born in the 1990’s. Not so, suggests BOLDMOVES China's recently released comprehensive study of over 900 respondents with over 120 participants in 5 Chinese cities.

We will utilize the ‘four generations in China’ framework to understand how the youngest generation is similar or different to older generations in the context of employee engagement. The research looks at the type of boss one hopes to work with and how employees see themselves when most satisfied at work. The research demonstrates there are some distinct characteristics that shape the behaviors and attitudes of these four generations as they work side by side in the workplace. Learn how to attract and retain young talent and recent graduates.

From the education perspective, we will learn how academic institutions in China are equipping the younger generation with the right skills for their transition to a future career. How can courses reflect the changing job market? How can schools incorporate an HR perspective into their curriculum design? What skills can young professionals and recent graduates sharpen that would make them more attractive to employers?

Please join the AmCham China Human Resources Forum and the Education Committee, Beijing International MBA (BiMBA) at Peking University for this exciting joint event! BiMBA has developed into a major training base for senior management personnel of not only domestic enterprises but also multinationals and the BiMBA Campus features a unique physical environment with characteristics of a royal garden.


2:45 PM - 3 PM
3 PM - 3:15 PM
Opening Speech
3:15 PM - 3:30 PM
Keynote Speech "China's Four Generation and the Impact on Employee Engagement"
3:30 PM - 3:45 PM
Attracting/retaining young talent
3:45 PM - 4:45 PM
Panel Discussion
- Understanding how academic institutions are preparing the younger generation for the right skills for the future.
- Attracting/retaining/leading young talents in corporate settings
4:45 PM - 5 PM
Q & A
5 PM - 5:20 PM


  • Cindy Jensen (Managing Director, Founder of BOLDMOVES China)

    Cindy Jensen

    Managing Director, Founder of BOLDMOVES China

    Cindy Jensen is the Founder of BOLDMOVES China, a boutique consulting firm with a focus in Strategy Development, Executive Coaching and Leadership Development.

    She is a seasoned executive spending her corporate years working with Frito-Lay, a division of PepsiCo as part of the senior leadership team working over a span of ten years in multiple functions including HR, Sales & Operations and Trade Marketing. She later joined TELUS Mobility as National Account Manager overseeing the company’s two largest retail corporate accounts. Cindy works extensively throughout Asia Pacific working with leaders and their teams.

    BOLDMOVES China has just completed a China-wide research project with a focus on “Generational Differences and the Impact on Employee Engagement.” The goal of the research to is understand the generational similarities and differences in attitudes around work and life in China.

    Cindy is a Canadian and has been living in China for over 15 years and reigns from Vancouver, Canada. She has her BComm from Dalhousie University, Halifax Canada and her Executive MBA from Rutgers University.
    She is a certified ICF ACC coach and is currently qualifying for her PCC. Cindy also serves on the Board of Educating Girls in Rural China a charity that focuses on providing scholarship funding for continued education to women from rural China.

    view more
  • Xiuyan Du (Senior Project Manager at Microsoft)

    Xiuyan Du

    Senior Project Manager at Microsoft

    Over 26 years working experience in multinational companies such as IBM,Siemens and Shell. In the last 9 years, working in Microsoft China as operation lead for Customer, Partner and Field Ops in Greater China Region.
    Very familiar with operations, sales management, procurement, logistic, control and compliance, and auditing.
    Strong leadership skills in building a high performance team to achieve aggressive business goals; rich experience in attracting talent, motivating and developing people, and helping them to realize their potentials and achieving career goals.
    Play Career Coach role in spare time.

    view more
  • Xin Guo (President & CEO of Career International)

    Xin Guo

    President & CEO of Career International

    Prior to joining Career International, Mr. Guo was the Managing Director for Mercer Greater China and a global senior partner at Mercer. He was also the Chairman of Marsh & McLennan Companies (MMC) in China. MMC is the parent company of Mercer. During his 10 year tenure at Mercer, Mr. Guo Xin had held a variety of leadership positions, including Asia Pacific Human Capital business leader and Deputy Head for Asia Pacific with responsibilities of leading Asia.
    In the past 20 years, he has held various management positions in consulting industry both in the US and China. His consulting expertise is mostly in working with clients on developing strategic organization structures, business processes, and human resource systems. His clients include local private and listed companies, state-owned enterprises and multinational companies in and outside of China.
    Mr. Guo graduated from Beijing University of Aeronautics & Astronautic with the bachelor’s degree in Mechanical Engineering and the master‘s degree in Systems Engineering. He also received an MBA degree from University of San Francisco in the United States. Mr. Guo Xin is a member of World at Work Global Advisory Board.

    view more
  • David Liu (Executive Director, China Representative Office of Robert H Smith School of Business, University of Maryland)

    David Liu

    Executive Director, China Representative Office of Robert H Smith School of Business, University of Maryland

    David Liu is the Executive Director of the China Representative Office at the Robert H Smith School of Business, University of Maryland. He oversees all the functions of Robert H. Smith School of Business in China and is responsible for the overall management of the Smith Global Leadership Executive MBA program, Custom Executive Development programs, Career Services and Specialty Master programs. David Liu plays a pivotal role in setting the strategic direction for the Smith School to develop its eminent presence in the Greater China region. Prior to joining the Robert H. Smith School of Business, David was the President and co-founder of the China Star Group, a Conference and Travel Management Company with an annual revenue of 10 million US dollars.

    David Liu received his bachelor degree in Economics from University of International Business and Economics (UIBE) and Master of Business Administration from the University of Maryland in 2013.

    David Liu was awarded “Excellence in Leadership” by Beijing Municipal Government for his remarkable contribution during Beijing Olympic Games in 2008. David is very athletic; he has been playing basketball for almost 20 years since high school and right now, he has started to run marathon and cross country running for almost two years. In 2016, the UIBE marathon team he's leading has won top 10 from the 11th Business School’s Xuan Zang Gobi Challenge, which is 4-day running with 112 kms in total.

    view more
  • John Yang (Co-Dean at BiMBA at National School of Development, Peking University)

    John Yang

    Co-Dean at BiMBA at National School of Development, Peking University

    Dr. Yang received his Ph.D. in Business Administration from Columbia University, New York in 1991, majoring in management. He got his M.A. in Sociology from the same institution in 1985. He was also granted an MPA degree in International and Public Affairs from The Woodrow Wilson School of Public and International Affairs of Princeton University in 1984. He graduated from the English Language and Literature Department of Peking University, China.
    Dr. Yang’s main teaching and research interests involve Fundamentals of Management, Organizational Behavior, Human Resource Management, Organizational Innovation and Cultural Change, MNC Operation and Management, International Leadership, etc. He has published a large number of articles and columns in leading academic journals and business press in China and the United States.
    Research Area
    Fundamentals of Management, Organizational Behavior, Human Resource Management, Organizational Innovation and Cultural Change, MNC Operation and Management, International Leadership

    view more
  • Jessica Zhou (Fixed Income Team Leader,  Chinese Language at Bloomberg)

    Jessica Zhou

    Fixed Income Team Leader, Chinese Language at Bloomberg

    Jessica Zhou is Bloomberg News's Team Leader for Chinese language fixed income team, overseeing 11 news crew in Beijing, Shanghai and Taipei. She's worked in the journalism industry in China for more than 7 years, writing about the nation's capital market, as well as the macro economy, government policy and companies.

    Jessica joined Bloomberg in 2009 as a translator in the news room. She had served as speed desk editor from 2010 before being named to her current role at the end of 2013.
    Jessica holds a Master's degree in Finance from the University of New South Wales.

    view more




Card-holding member ticket
Standard Price RMB 90
Door Price RMB 150
Employee of member company ticket
Standard Price RMB 250
Door Price RMB 250
Non-member ticket
Standard Price RMB 400
Door Price RMB 600
Student Ticket
Standard Price RMB 50
Door Price RMB 50