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Many people know that Steve Jobs changed the way the world perceives personal computers, animated movies, music, phones, tablet computing and digital publishing. This presentation will focus on his contributions as a corporate strategist. Jobs founded Apple, Pixar and NeXT Computer, launched many innovative products and created distinctive online and physical retail experiences. What can we learn from both his successes and his failures? Did Jobs' own strategic approach change over his career? Should other business leaders seek to emulate his drive for vertical integration and tight control over the full customer experience?
The speaker will be Peter Zemsky, deputy dean of INSEAD degree programmes and curriculum. He teaches the core competitive strategy course in INSEAD's MBA and EMBA programmes and is also the Eli Lilly chaired professor of strategy and innovation. His areas of research include the sustainability of competitive advantage, time-based competition, the choice of generalist versus focused strategies, and the determinants of resource rents. Peter received his Ph.D. from the Stanford Graduate School of Business in 1995 and his B.A. from the University of Pennsylvania in 1988.


AmCham China Conference Center
AmCham China Conference Center
The Office Park, Tower AB, 6th Floor
No. 10 Jintongxi Road

Beijing, China

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