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Events are a crucial component for any company’s marketing mix. They help organizations to grow sales, improve promotion and increase brand coherency both internally and externally. However, the way that businesses interact with customers is changing. During the first event of the “EventBank Thought Leadership Series” discussing the future of events, we will examine the evolution of the event experience, the influence of technology and how to continue to meet your business and revenue goals through effective events.

1:15-1:45 PM – Registration

1:45-2:00 PM – Welcome and Opening Remarks - Eric L. SCHMIDT, EventBank, Founder & CEO

2:00-3:00 PM – Panel: Building Better Customer Relationships through Professional Events. Events act as the incubator that nurtures customer relationships and improves brand reputation. Correctly done, they are one of most effective ways to communicate with customers. Events allow a customer to experience your products and services in a highly interactive environment. However, what are the challenges brands and event organizers are faced with when organizing professional events? And how do businesses utilize events in the right way to increase customer loyalty and eventually generate business opportunities?

Our panelists will share their insights into how to improve event attendee experience and increase engagement and loyalty, as well as discuss how attendee satisfaction can generate future business opportunities.

3:00-3:30 PM – Coffee break and networking

3:30-4:30 PM – Panel: Technology and Its Impact on the Customer Event Experience
The growth of technology is transforming how people communicate and work across an organization. Social Media is reshaping the way companies manage their marketing communications. Furthermore, the cloud is changing the way organizations run their operations. How can these technologies transform the customer event experience and continue to drive business and revenue goals?
Allow us to bring you up-to-date with the most current technological trends that are influencing events across China and the world. This discussion will touch upon topics including the influence of cloud technology, mobile Internet, Internet, SaaS, and other technological revolutions occurring around the globe.
4:30-5:30 PM – Wine and Networking

EventBank is the first smart event management cloud platform for business. We offer trusted technology solutions to event organizers of all sizes, ranging from start-ups to multinational enterprises. EventBank optimizes the organization process by providing a suite of high-performance tools, including: online and on site registration, online payment, contact list management, event listings, mobile productivity apps and collaboration tools among others. In addition, EventBank Enterprise Edition provides a powerful solution for multinational companies to increase productivity and efficiency across all departments. Learn more about EventBank on

The M2M series (Member-to-Member) is AmCham China’s commercial event platform. M2M events are sponsored by companies seeking to share the latest information about their products, services, technologies or expertise with fellow AmCham China members. These company sponsored events are free for all AmCham China members and employees of member companies. The M2M program and any use of AmCham China’s name and participation by AmCham China’s personnel in such program in no event constitutes an endorsement, express or implied, of any product, service, program or company. AmCham China reserves the right to offer, modify, suspend or cancel the M2M events in its sole discretion.


AmCham China Conference Center
AmCham China Conference Center
No. 10 Jintongxi Road, The Office Park, Tower AB 6th Floor

Beijing, China

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