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In recent years, the prevailing usage of mobile Internet has expedited the overwhelming development of new media channels in marketing industry, where "live-streaming" and "short-video" gained the upper hand as 2017's two top trendy words. Big brands are successfully attracted by the huge flow magnets.

With various platforms emerging in the market, how much do you know about the ecosystem of live-streaming & short-video in China as a marketing professional? Who are the target audience of these platforms and who will gain most interests? Are there any best practices or fatal minefields?

In this "New Marketing" series happy hour mixer, we'd welcome
  • Jeremy Webb, Vice President, Head of Social@Ogilvy China; and
  • Cai Heng, Co-founder & COO of Star Station TV

Our two speakers will be sharing some interesting case studies on short video & Live-Streaming marketing and their wisdoms on how to create a good video content that can go viral! Together we will explore and discuss the Marketing Power of Video and Live-streaming!

We warmly invite you to join this great MarCom social event. Don’t miss this opportunity to meet with other professionals within AmCham community and expand your social network! Good wine and finger food will be provided.


*Wine and finger food will be provided!

Agenda

6 PM

25 mins

Registration

6:25 PM

5 mins

Opening Remark

6:30 PM

15 mins

Briefing on Live-Streaming Marketing

6:45 PM

15 mins

Briefing on China's Short Video Market

7 PM

30 mins

Panel Discussion: case study, best practice, Pros&Cons of using the two channels

7:30 PM

8 PM

Q&A, Networking

Speakers

  • Jeremy Webb (VP, Head of Social@Ogilvy)

    Jeremy Webb

    VP, Head of Social@Ogilvy

  • Cai Heng (Co-Founder and COO  of  Star-Station TV)

    Cai Heng

    Co-Founder and COO of Star-Station TV

    Read Bio

Tickets

AmCham Cardholder
Members only price RMB 90
Members only door price RMB 150
Employee of Member Company
Door price RMB 250
Non-Members
Standard Price RMB 400
Door price RMB 600
PREPAID EVENT ACCESS

Card-holding member ticket.

Members only price RMB 900
PREPAID EVENT ACCESS

Employees of member company

RMB 1,100

Prepaid Event Access

Just 1 Fapiao for 12 months, UNLIMITED access to cardholding members and employees of member companies.

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Prepaid Event Access Terms & Conditions
  • Access to all regular events held at the AmCham China Beijing Office
  • Access only to all cardholding members and employees of member companies
  • The access package can be purchased from AmCham China Beijing Office year-round
  • Access is valid for 12 months period starting from the date of purchase
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