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Joan Oliver
Former CEO of FC Barcelona

Dr. Bryan Bachner
Co-Chair of AmCham Sports Committee

Mathew Alderson
Partner at Harris Bricken
Co-Chair of AmCham Media & Entertainment Forum

The sports industry in China is growing fast. Elite soccer teams in Europe have been purchased by local Chinese investors and the first investment in a US basketball team by a Chinese citizen has just been closed. Many of the prestigious international sports media firms are now owned by Chinese businesses.

In 2003, Football Club Barcelona (FCB) was at a low ebb with success on the pitch and in the marketplace difficult to achieve. Joan Oliver became the head of global media rights and international business strategy. Their first task was to revitalize La Masia, the venerable soccer academy of FCB, which they did with style and unimaginable success. The approach to media was also re-thought. In 2008, Joan Oliver was made FCB’s Chief Executive Officer. By the end of his term in 2010, FCB was ranked #1 in the world with a market valuation of USD1B. Mr. Oliver’s strategy of bringing the FCB style of soccer to China through an investment thesis is known as the “Barcelona to Beijing Bridge”.

The forum will be held at AMCHAM Office Conference Center, on Tuesday, 5 December, and begin promptly at 4:30 pm and end at 6:00 pm with a wine and cheese event following the talk. A special invitation only C-Suite dinner with Mr Oliver will follow the forum at a local nearby restaurant. The dinner will be charged separately.

Prepaid Event Access

Just 1 Fapiao for 12 months, UNLIMITED access to cardholding members and employees of member companies.


  • Joan Oliver (Former CEO of FC Barcelona)

    Joan Oliver

    Former CEO of FC Barcelona

    Read Bio
  • Mathew Alderson (Partner at Harris Bricken)

    Mathew Alderson

    Partner at Harris Bricken

    Read Bio
  • Bryan Bachner (Co-Chair of AmCham Sports Committee)

    Bryan Bachner

    Co-Chair of AmCham Sports Committee

    Read Bio


AmCham Cardholder
Member Price RMB 90
Member Price (Pay at the door) RMB 150
Employee of Member Company
Standard Price RMB 250
Door Price RMB 250
Standard Price RMB 400
Door Price RMB 600

Card-holding member ticket.

Member Price RMB 900

Employees of member company

RMB 1,100

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Prepaid Event Access Terms & Conditions
  • Access to all regular events held at the AmCham China Beijing Office
  • Access only to all cardholding members and employees of member companies
  • The access package can be purchased from AmCham China Beijing Office year-round
  • Access is valid for 12 months period starting from the date of purchase
  • The access is non-refundable and non-transferable
  • Pre-event online registration is required by selecting the “Prepaid Event Access” ticket option and enter the coupon code
  • Use of the package is for the named individual only
  • No part of this access package may be exchanged for cash