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Note: Please complete your registration on the Penn Wharton China Centerwebsite.


Studies show that pricing is the most critical profit driver in business, but it is also one of the least understood. Many executives with pricing responsibilities rely on instinct or a simple cost-plus model to set prices, ignoring the complexities inherent in price strategies — and they fail to capture maximum value.


Pricing Strategies: Measuring, Capturing, and Retaining Value will change the way you think about pricing. Presenters will discuss step-by-step processes for developing various strategies and how these approaches can be applied to specific business challenges. These sessions give executives the confidence to choose the right pricing strategy (and not the one "right price") and offer methods to make a strong case for their decision within the organization.


Please note the conferences will be presented in English with simultaneous Chinese translation (研讨会语言为英文,提供中文同声传译).

Highlights & Benefits

  • Think more expansively about pricing
  • Set prices to maximize profit, not just margin or market share
  • Use pricing to communicate value to your customers
  • Gain organizational support for your pricing decisions

Session Topics

  • The Psychology of Pricing
  • The Art of the Price War: Pricing for Profit
  • Price Sensitivity: Why and How It Matters
  • Pricing a New Product
  • Negotiation Strategies in Pricing Decisions
  • Pricing for Short- and Long-Lifecycle Products
  • Smart Value Pricing in the Age of Big Data

Who Should Attend

The Pricing Strategies conference is ideally suited for:

  • Executives charged with ensuring overall company profitability
  • Mid- to senior-level executives in product development, marketing, or accounting and finance
  • Those who are responsible for designing, evaluating, and implementing pricing strategies
  • Entrepreneurs who are working to develop a business model and calculate the value of their product or service


For more information, please visit: Penn Wharton China Center | Executive Conferences in China



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Speakers

  • Jagmohan Raju (Joseph J. Aresty Professor; Professor of Marketing; Vice Dean, Executive Education at The Wharton School)

    Jagmohan Raju

    Joseph J. Aresty Professor; Professor of Marketing; Vice Dean, Executive Education at The Wharton School

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  • Z. John Zhang (Murrel J. Ades Professor; Professor of Marketing; Director at Penn Wharton China Center, The Wharton School)

    Z. John Zhang

    Murrel J. Ades Professor; Professor of Marketing; Director at Penn Wharton China Center, The Wharton School

    Read Bio
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