Note: Please complete your registration on the Penn Wharton China Centerwebsite.
Studies show that pricing is the most critical profit driver in business, but it is also one of the least understood. Many executives with pricing responsibilities rely on instinct or a simple cost-plus model to set prices, ignoring the complexities inherent in price strategies — and they fail to capture maximum value.
Pricing Strategies: Measuring, Capturing, and Retaining Value will change the way you think about pricing. Presenters will discuss step-by-step processes for developing various strategies and how these approaches can be applied to specific business challenges. These sessions give executives the confidence to choose the right pricing strategy (and not the one "right price") and offer methods to make a strong case for their decision within the organization.
Please note the conferences will be presented in English with simultaneous Chinese translation (研讨会语言为英文，提供中文同声传译).
The Pricing Strategies conference is ideally suited for:
For more information, please visit: Penn Wharton China Center | Executive Conferences in China