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A decade into the Digital Transformation movement, many businesses are still grappling with it. Digital Transformation held the promise of new relevance, and for the brands bold enough to pursue it, growth was the reward. A decade later, the promise of Digital Transformation has been realized for some businesses. But more often than not, disruptors have outmaneuvered incumbents.


For many of the world's best brands and businesses, this creates an existential threat: either transform for the digital world, or become irrelevant.

In this session of CMO Breakfast, we have honored to invite Mr. Sheilen Rathod, President of Customer Engagement, Commerce & Martech for Ogilvy China. Mr. Rathod has helped numerous brands navigate the complexities of Digital Transformation. During this session, he will share some of his success cases and some of the challenges that have encountered during the digital transformation journey.


AmCham China CMO Series is the first event series that brings the community of Beijing executives together to make new business contacts, share ideas, and discuss marketing strategies through interactive networking.

Location

Changchun Room, 3F, Kerry Hotel
No. 1, Guanghua Road, Chaoyang District
Beijing, China

See route

Contact us

For additional event or venue information, please send an email to yliang@amchamchina.org

The 5th CMO Breakfast w. prof. Li Yang from CKGSB and Yue Liao from IBM GCG

Pictures from the 5th AmCham China CMO Breakfast, this time with Prof. Li Yang from Cheung Kong Graduate School of Business, and Yue Liao, Director of IBM GCG Performance Marketing on Big Data and AI's impact on the marketing industry.