Please Note: This webinar will be conductedin Chinese. Microsoft Teams (web or app) is required to access this webinar. A web link / URL will be sent to successful registrants to access the webinar through email.

请注意:此次活动语言为中文。活动链接将会以邮件方式发送到报名成功者的邮箱,活动平台为Microsoft Teams ,因此您需要稳定的网络环境连接到teams app或网页版。

As government affairs professionals, especially those who are working on the cooperation between multinational companies and the Chinese government, we know that the most important and difficult part of our daily work is the communication between Chinese and Western cultures. On the one hand, when we are faced with Chinese government officials, we introduce Western historical experience and are not good at communicating in localized languages; on the other hand, we can have a deep understanding of China's politics, economy, society, and industry, but because we are not good at expressing in the language and receiving mode understood by the company's top management, the result looks as if dumplings cooked in teapot cannot be poured out. Communication is both an art and a theory.

This course aims to help government affairs professionals better understand the differences between Chinese and Western cultures based on their work background, job requirements, and job characteristics, and review from multiple perspectives to systematically analyze the causes of differences between Chinese and Western cultures. And from the perspective of government affairs, we will put forward suggestions on how to build consensus and promote work in the context of the intersection of two different cultures.

Course Outline

Why Do Government Affairs Matter in China:

Ÿ What Kind of Government Affairs Working System Shall We Build?

Ÿ The Scope and Methods of Our Research

Ÿ Special Requirements and Basic Requirements for Chinese Government Affairs Professionals

Comparison and Communication Between Chinese and Western Cultures:

Ÿ Why Is Chinese Culture Different from The West?

Ÿ The Formation of China's New Cultural Pattern

Ÿ Comparison and analysis of differences between China and the West Cultures


Ÿ Recommendations on the government affairs work from a comparative perspective of Chinese and Western cultures

Who Should Attend?

Ÿ Senior Executives of Multi-national Companies: Aiming to leverage government affairs to push forward the development in China on the basis of learning the differences between Chinese and Western cultures.

Ÿ GA Professionals: Working in the government, aiming to enhance their abilities and effectiveness to communicate with the Chinese government and the headquarters of multinationals.

Ÿ Business People: Working in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management, etc. with the responsibility to communicate corporate requests with the Chinese government, and hope to learn the cultural context of the Chinese government affairs to do a better job.

This training is conducted by Mr. Yuan Haiying, president of Yuan Associates, and moderated by Mr. Charles Shi, VP of Development and Government Affairs of Universal Beijing Resort. He will also share his experiences and answer questions.


  • Haiying Yuan (President of Yuan Associates)

    Haiying Yuan

    President of Yuan Associates

    Mr. Yuan Haiying founded Yuan Associates in February 2004, and since then he and the firm have become major players in China’s growing government affairs industry.
    Mr. Yuan has thirty years experience in the Chinese Government, including senior diplomatic postings in Washington D.C., as China’s Agriculture Attaché, and in Rome, as the Alternate Representative to the United Nations Food and Agriculture Organization (UNFAO). He has been involved in negotiations on numerous bilateral and multilateral agreements in the areas of trade, investment, agriculture, forestry, fishery and environmental protection. For his efforts, Mr. Yuan received an Outstanding Contribution Certificate from the U.S. Secretary of Agriculture and Outstanding Contribution Awards from the U.S. Forest Service and the U.S. Fish and Wildlife Service. In China, Mr. Yuan was the Director of the Ministry of Forestry’s Department of International Cooperation, where he coordinated the Ministry’s relations and joint projects with foreign governments and international organizations.
    After retiring from public service, Mr. Yuan worked as Senior Vice President at Edelman Public Relations for three years and as Vice President at APCO Worldwide for three years. Mr. Yuan chaired the Government Affairs Committee of the American Chamber of Commerce and the China Quality Brands Protection Committee (QBPC) of the Chinese Government Cooperation Committee. Additionally, he was a Council Member of the China International Public Relations Association (CIPRA) and the Beijing Foreign Investment Association.
    Mr. Yuan graduated from Peking University with a degree in English and International Politics. He speaks Mandarin and fluent English.

    view more
  • Charles Shi (Vice President, Development and Government Affairs at Universal Beijing Resort)

    Charles Shi

    Vice President, Development and Government Affairs at Universal Beijing Resort


AmCham Cardholder
Member Price RMB 800
Employee of Member Company
Standard Price RMB 800
Standard Price RMB 1,100