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Event Details

The Chinese e-commerce market is the largest in the world. This market has its own unique features: local players and local practices are quite different from their Western counterparts. These features will be fully explained with various case analyses and examples. This training will also give you details of how the market works, demonstrations of business models for e-marketplaces in China, how and why brands leverage cross-border e-commerce, and digital media and social media's influence on e-commerce.

Why you need this training: Whether you are a brand representative or an individual merchant working on an e-commerce project in China, this training will help you understand the unique traits of the Chinese e-commerce market, best practices for e-commerce in China, as well as the Chinese digital ecosystem. Through real-life examples and case studies, this training will allow you to gather the necessary practical and market knowledge to enable the success of your e-commerce project in China.

This training session targets brands or merchants with an e-commerce or digital project in the Chinese market. Entrepreneurs or e-commerce practitioners should also join this course.
This course will be conducted in English.

The Details

Session Outline:
1.    Market Insights
• Who are Chinese internet users & online buyers?
• Focus on the mobile market in China
2.    Marketplaces & eTailers
• Business models of e-Marketplaces in China
• Tmall & JD Focus
3.    Cross Border ecommerce
•How and why do brands leverage cross-border ecommerce?
• Review of the different logistical options
4.    Stand Alone ecommerce Websites
• The Localization of an eCommerce Website for China
• Hosting a website in China
5.    Digital Landscapes, Baidu, and Video
• Baidu & Baidu Marketing
• Video platforms landscape and advertising costs
6.    Social Marketing & Social ecommerce 
• Why social marketing is a ’must’ for ecommerce in China?
• Weibo is not dead ! How a brand can use Weibo?
• WeChat : The Super-App
7.    Trends
• Current Ecommerce and Digital Trends
8.    Strategy & Budget
• The must-haves of an ecommerce Strategy
• Planning the budget for your ecommerce project

Special Registration Information:
You must register in advance. Walk-ins will not be accepted. Attendees need to pay by May 19, 2017. Limited spots are available and attendance is given on a first-come, first-served basis.


8:45 AM

15 mins


9 AM

180 mins

Morning Session

12 PM

60 mins

Lunch Break

1 PM

5 PM

Afternoon Session




Please register and pay by May 19,2017.

RMB 2,650

Please register and pay by May 19,2017.

RMB 3,180

Cancellation Policy

If you cannot attend a training for which you have registered, please cancel your registration no later than five business days prior to the training. If you fail to notify AmCham China of your cancellation in a timely fashion, you will be charged for training costs. To cancel you can: 1) email, or 2) cancel online if you registered for the training through the website. Your cooperation in this matter supports AmCham China in maintaining the quality of its trainings and is appreciated by your fellow members and the organization.