This is a past event. Registration is closed. View other AmCham China events.

AmCham China Marketing, Advertising and PR Committee would like to invite you to join our CMO Breakfast Series Event on July 30, 8am-10:30am.

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how we operate and deliver value to customers. How can we develop more precision marketing plans rather than the ordinary brand-driven variety to achieve better sales conversion rates and lead value? What can we do to ensure that our clients are successful in the era of digital transformation?

To answer these questions, we are happy to welcome Jesse Liu, the Director of Marketing covering NetApp APAC. He is responsible for developing the cloud marketing strategy for APAC and deployment of strategic marketing programs through a close collaboration with the headquarter and field business. After setting up the Joint venture with Lenovo in China, he is also taking the responsibility to drive the growth in China and providing guidance to the Lenovo NetApp JV marketing team.

During the breakfast discussion, he will share his experience on how to implement and adapt to the massive changes that go along with digital transformation as a marketing professional.

This event will be conducted in CHINESE ONLY.

AmCham China CMO Series is the first event series that brings the community of Beijing executives together to make new business contacts, share ideas, and discuss marketing strategies through interactive networking.

This event is limited to Senior Executives only and therefore attendee approval is required.


ChangChun Room, 3F, Kerry Hotel
No. 1, Guanghua Road, Chaoyang District
Beijing, China

See route

Contact us

For additional event or venue information, please send an email to