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AmCham China's Marketing, Advertising, and PR Committee would like to invite you to join our CMO Breakfast Series Event on Nov 8, 8 am-10:30 am.

One of the top challenges for CMOs is how to keep up with the rapid growth of a business. To achieve this in the marketing world, you can either seek to to acquire new traffic, or maximize the value of your existing traffic. Given the extremely high cost of traffic acquisition today, most companies opt for the latter. The next question, of course, is how to transform existing and new traffic into real customers?

At this event, Ms. Shu Zhao, the co-founder and CMO of PingWest from Silicon Valley, will share her insights on building your own private traffic pool and boosting business growth through community marketing.

CMOs and marketeers can expect a lively discussion on:

  • Defining the core targeted audience
  • Searching for a lean management plan
  • Building up an online-to-offline engagement strategy
  • Evaluating and analyzing effectiveness

In addition, Ms. Zhao will share how enterprises like Ant Financial and Google's TensorFlow have achieved business growth through community marketing. She will also explain how SYNClub - PingWest's global community that has over 10 thousand fans across eight countries - was built.

The AmCham China CMO Breakfast Series is the first event series that brings the community of Beijing executives together to make new business contacts, share ideas, and discuss marketing strategies through interactive networking.

This event is limited to senior executives only and therefore attendee approval is required.


Dalian Room, 3F, Kerry Hotel
No. 1, Guanghua Road, Chaoyang District
Beijing, China

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