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Lijun Sun (Vice President and CMO of SAP Greater China, SAP China)

Lijun Sun

Vice President and CMO of SAP Greater China, SAP China

Ms. Lijun SUN is currently Global Vice President, Chief Marketing Officer of SAP Greater China, leading SAP China, Hong Kong & Macau and Taiwan marketing team. She greatly elevated SAP brand awareness and contributed to company consecutive multi quarters double-digit growth since she joined. SAP GC President awarded Lijun as Most Valuable New Player in 2016 FKOM for her outstanding contribution just after she joined 4 months.

Ms. Sun won several best/most innovative CMO awards by leading China media. Most recently, she won Ram Charan Management Practice Award by Harvard Business Review. She also led SAP GC Marketing team won Effie Award, Great Wall Silver Award, Linkedin Marketing Award etc. She is also Final Jury and Advisor for Greater China Effie Award from 2016-2018. She has several publications in leading magazines on Data-driven marketing, Sports Marketing, Culture and Leadership. She has translated and published two books-Fundamental of Accounting by Stanford Professor and Advanced Analytics Methodology. “Women of China” published a feature story on her female leadership in 2016.

Ms. SUN graduated from Tsinghua University with a Bachelor degree in Environmental Engineering and Master Degree in Finance & Accounting. She also holds an MBA degree from HEC Paris/London Business School. She is also a graduate of CMO Executive Training Program from Kellogg Business School of Northwestern University. She is a regular guest speaker in Tsinghua University School of Economics & Management and career counsellor for Tsinghua University. Prior to SAP, she worked for PWC Consulting & IBM Greater China for 13 years as a Strategy Consultant and then as a Marketing Director. Prior to that, she worked as a financial analyst in Head Quarters of China Construction Bank.

She speaks Chinese, English and French. She loves sking, jogging and culture discovery.